Burberry's Spring/Summer 2018 collection (18SS) marked a pivotal moment in the brand's history. Under the creative direction of Riccardo Tisci, who joined the house in March 2018, the collection wasn't just a presentation of clothing; it was a statement, a declaration of intent, and a bold step towards a new era for the iconic British heritage brand. While Tisci wouldn't fully unveil his vision until the following season, the 18SS collection, still under the stewardship of Christopher Bailey, served as a fascinating bridge between the past and the future, showcasing both a lingering reverence for Burberry's established codes and subtle hints of the transformative changes to come.
This article will delve into the key aspects of the Burberry 18SS collection, analyzing its design elements, the overall aesthetic, its reception, and its lasting impact, paying particular attention to specific pieces like the Burberry 18SS Rainbow Nova Check Shirt and the limited-edition green trench coat, both indicative of the collection's broader themes. We will also explore the context of its release, examining its place within the larger fashion landscape and its availability on platforms like Bunjang Global Site.
A Legacy in Transition:
The 18SS collection represented the final hurrah for Christopher Bailey, who had significantly shaped Burberry's identity for over a decade. His tenure saw a masterful blend of classic British tailoring with contemporary influences, a balance that was clearly evident in this collection. However, even amidst the familiar Burberry aesthetic, a subtle shift was perceptible. There was a sense of evolution, a quiet acknowledgment that the brand was on the cusp of a significant transformation.
The collection retained many of Burberry's signature elements: the iconic trench coat, naturally, remained a cornerstone, appearing in various iterations, from classic beige to bolder colours and more experimental cuts. The signature check pattern, a defining symbol of the brand, was also prominently featured, but with a growing sense of playful experimentation. This foreshadowed the more radical reimagining of the check that Tisci would introduce in subsequent seasons.
The color palette of the 18SS collection was largely muted, reflecting a certain elegance and sophistication. Earthy tones, soft pastels, and classic neutrals dominated, creating a sense of understated luxury. However, pops of brighter colours were strategically interspersed, injecting a sense of vibrancy and modernity without disrupting the overall cohesiveness of the collection.
Key Pieces: A Closer Look
Two pieces stand out as particularly representative of the 18SS collection: the Burberry 18SS Rainbow Nova Check Shirt (4548046 Brown XL) and the limited-edition green trench coat.
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